Recommended Reading

1. Thinking, Fast and SlowFrom Amazon: ...In the highly anticipated Thinking, Fast and Slow, (Daniel) Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior... by Daniel Kaheman – Behavioral Economics

2. SubliminalFrom Amazon: ...Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events... by Leonard Mlodinow – Behavioral Economics

3. The Creative Destruction of MedicineFrom Amazon: ...In The Creative Destruction of Medicine, Eric Topol—one of the nation’s top physicians and a leading voice on the digital revolution in medicine—argues that radical innovation and a true democratization of medical care are within reach, but only if we consumers demand it. We can force medicine to undergo its biggest shakeup in history. This book shows us the stakes—and how to win them... by Dr. Eric Topol – Medical Technology

4. AbundanceFrom Amazon: ...We will soon be able to meet and exceed the basic needs of every man, woman and child on the planet. Abundance for all is within our grasp. This bold, contrarian view, backed up by exhaustive research, introduces our near-term future, where exponentially growing technologies and three other powerful forces are conspiring to better the lives of billions. An antidote to pessimism by tech entrepreneur turned philanthropist, Peter H. Diamandis and award-winning science writer Steven Kotler. ... by Steven Kotler and Peter H. Diamandis – The Future

5. Why Nations FailAmazon: ...Brilliant and engagingly written, Why Nations Fail answers the question that has stumped the experts for centuries: Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and famine?... by Daron Acemoglu and James Robinson – Global Inequality

6. Brain TrustFrom Amazon: How much better would your life be if you had an army of Nobel Laureates, MacArthur ‘geniuses’ and National Medal of Science winners whispering tips in your ear about your body language, or how to resist that impulse purchase you’ll regret tomorrow, or when to sell your car—or even helping you trick your spouse into doing the dishes? With this mighty little tome, you can have the next best thing... by Garth Sundem – Life Hacking

7. The Power of HabitFrom Amazon: ...In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation... by Charles Duhigg – Life Hacking

8. SuperSenseFrom Amazon: ...Where does such supernatural thinking come from? Are we indoctrinated by our parents, churches, and media, or do such beliefs originate somewhere else? In SuperSense, award-winning cognitive scientist Bruce M. Hood reveals the science behind our beliefs in the supernatural... by Bruce M. Hood – Irrationality

9. Situations MatterFrom Amazon: ...Every day and in all walks of life, we overlook the enormous power of situations, of context in our lives. That's a mistake, says Sam Sommers in his provocative new book. Just as a museum visitor neglects to notice the frames around paintings, so do people miss the influence of ordinary situations on the way they think and act. But frames- situations- do matter. Your experience viewing the paintings wouldn't be the same without them. The same is true for human nature... by Sam Sommers – Context Dependent Behavior

10. Bad ScienceFrom Amazon: ...Ben Goldacre has made a point of exposing quack doctors and nutritionists, bogus credentialing programs, and biased scientific studies. He has also taken the media to task for its willingness to throw facts and proof out the window. But he’s not here just to tell you what’s wrong. Goldacre is here to teach you how to evaluate placebo effects, double-blind studies, and sample sizes, so that you can recognize bad science when you see it. You’re about to feel a whole lot better... by Ben Goldacre – Scientific Method

11. Beyond BoundariesFrom Amazon: ...Imagine living in a world where people use their computers, drive their cars, and communicate with one another simply by thinking. In this stunning and inspiring work, Duke University neuroscientist Miguel Nicolelis shares his revolutionary insights into how the brain creates thought and the human sense of self—and how this might be augmented by machines, so that the entire universe will be within our reach... by Miguel Nicolelis – Neuroscience

12. How The Mind WorksFrom Amazon: ...The Pulitzer Prize finalist and national bestseller How the Mind Works is a fascinating, provocative work exploring the mysteries of human thought and behavior. How do we see in three dimensions? How do we remember names and faces? How is it, indeed, that we ponder the nature of our own consciousness? Why do we fall in love? In this bold, extraordinary book, Pinker synthesizes the best of cognitive science and evolutionary biology to explain what the mind is, how it has evolved, and, ultimately, how it works... by Steven Pinker – Evolutionary Biology

13. The Moral AnimalFrom Publishers Weekly: New Republic senior editor Wright's account of the latest trends in Darwinian theory unravels the evolutionary logic behind subjects ranging from friendship and romance to xenophobia and sibling rivalry. by Robert Wright Evolutionary Psychology

14. The Better Angels of Our NatureFrom Amazon: ...Faced with the ceaseless stream of news about war, crime, and terrorism, one could easily think we live in the most violent age ever seen. Yet as New York Times bestselling author Steven Pinker shows in this startling and engaging new work, just the opposite is true: violence has been diminishing for millennia and we may be living in the most peaceful time in our species's existence. For most of history, war, slavery, infanticide, child abuse, assassinations, pogroms, gruesome punishments, deadly quarrels, and genocide were ordinary features of life. But today, Pinker shows (with the help of more than a hundred graphs and maps) all these forms of violence have dwindled and are widely condemned. How has this happened? by Steven Pinker – Global Violence

15. Triumph of the CityFrom Amazon: ...As Edward Glaeser proves in this myth-shattering book, cities are actually the healthiest, greenest, and richest (in cultural and economic terms) places to live. New Yorkers, for instance, live longer than other Americans; heart disease and cancer rates are lower in Gotham than in the nation as a whole. More than half of America's income is earned in twenty-two metropolitan areas. And city dwellers use, on average, 40 percent less energy than suburbanites... by Edward Glaeser – Urbanization

16. Future BabbleAdd a Tooltip Text by Dan Gardner – Predictions and Forecasting

17. Future ScienceFrom Amazon: ...Editor Max Brockman has talent-spotted 19 young scientists, working on leading-edge research across a wide range of fields. Nearly half of them are women, and all of them are great communicators: ... We hear from an astrobiologist at the Jet Propulsion Laboratory in Pasadena about the possibilities for life elsewhere in the solar system (and the universe); ... we hear about how to breed plants to withstand disease, about ways to extract significance from the Internet's enormous datasets, about oceanography, neuroscience, microbiology, and evolutionary psychology... by Max Brockman and Various – Cutting Edge Research

18. The InformationFrom Publishers Weekly: ... In 1948, Bell Laboratories announced the invention of the electronic semiconductor and its revolutionary ability to do anything a vacuum tube could do but more efficiently. While the revolution in communications was taking these steps, Bell Labs scientist Claude Shannon helped to write a monograph for them, A Mathematical Theory of Communication, in which he coined the word bit to name a fundamental unit of computer information. As bestselling author Gleick (Chaos) astutely argues, Shannon's neologism profoundly changed our view of the world; his brilliant work introduced us to the notion that a tiny piece of hardware could transmit messages that contained meaning and that a physical unit, a bit, could measure a quality as elusive as information. Shannon's story is only one of many in this sprawling history of information... by James Gleick – History of Information

19. Everything is ObviousFrom Amazon: ...Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work hard? If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanation that seem obvious once we know the answer—are less useful than they seem... by Duncan J. Watts – Neuroscience

20. Infinite RealityAdd a Tooltip Text by Jim Blascovich and Jeremy Bailenson Virtual Worlds

21. IncognitoFrom Amazon: ...In this sparkling and provocative book, renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate its surprising mysteries. Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Is there a true Mel Gibson? How is your brain like a conflicted democracy engaged in civil war? What do Odysseus and the subprime mortgage meltdown have in common? Why are people whose names begin with J more like to marry other people whose names begin with J? And why is it so difficult to keep a secret? by David Eagleman – Neuroscience

22. Physics of the FutureFrom Amazon: ...Space elevators. Internet-enabled contact lenses. Cars that fly by floating on magnetic fields. This is the stuff of science fiction—it’s also daily life in the year 2100. Renowned theoretical physicist Michio Kaku details the developments in computer technology, artificial intelligence, medicine, space travel, and more, that are poised to happen over the next hundred years. He also considers how these inventions will affect the world economy, addressing the key questions: Who will have jobs? Which nations will prosper? by Michio Kaku – Future Technology

23. The Believing BrainFrom Amazon: Bestselling author Michael Shermer's comprehensive and provocative theory on how beliefs are born, formed, reinforced, challenged, changed, and extinguished. In this work synthesizing thirty years of research, psychologist, historian of science, and the world's best-known skeptic Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow... by Michael Shermer – Skepticism

24. Alone TogetherFrom Amazon: In Alone Together, MIT technology and society professor Sherry Turkle explores the power of our new tools and toys to dramatically alter our social lives. It’s a nuanced exploration of what we are looking for—and sacrificing—in a world of electronic companions and social networking tools, and an argument that, despite the hand-waving of today’s self-described prophets of the future, it will be the next generation who will chart the path between isolation and connectivity. by Sherry Turkle – Technology and Society

25. Liar’s PokerFrom Amazon: The time was the 1980s. The place was Wall Street. The game was called Liar’s Poker. Michael Lewis was fresh out of Princeton and the London School of Economics when he landed a job at Salomon Brothers, one of Wall Street’s premier investment firms. During the next three years, Lewis rose from callow trainee to bond salesman, raking in millions for the firm and cashing in on a modern-day gold rush... by Michael Lewis – Finance

26. The Social AnimalFrom Amazon: With unequaled insight and brio, New York Times columnist David Brooks has long explored and explained the way we live. Now Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life. This is the story of how success happens, told through the lives of one composite American couple, Harold and Erica. Drawing on a wealth of current research from numerous disciplines, Brooks takes Harold and Erica from infancy to old age, illustrating a fundamental new understanding of human nature along the way: The unconscious mind, it turns out, is not a dark, vestigial place, but a creative one, where most of the brain’s work gets done... by David Brooks – Social Context

27. IrrationalityFrom Amazon: Why do doctors, generals, civil servants and others consistently make wrong decisions that cause enormous harm to others? Irrational beliefs and behaviours are virtually universal. In this iconoclastic book Stuart Sutherland analyses causes of irrationality and examines why we are irrational, the different kinds of irrationality, the damage it does us and the possible cures. by Stuart Sutherland – Irrationality

28. Bozo Sapiens: Why to Err is HumanFrom Amazon: The New York Times called the Kaplans’ look at probability in everyday life, Chances Are..., “a dizzying, exhilarating ride.” Now they take readers on a new fun-house tour—exploring the burgeoning science of why humans make mistakes. Our species, it appears, is hardwired to get things wrong in myriad different ways. Why did recipients of a loan offer accept a higher rate of interest when a pretty woman’s face was printed on the flyer? ... Why does giving someone power make him more likely to chew with his mouth open and pick his nose? And why is your sister going out with that biker dude? by Michael Kaplan and Ellen Kaplan – Irrationality

29. Reality Is BrokenFrom Amazon: With 174 million gamers in the United States alone, we now live in a world where every generation will be a gamer generation. But why, Jane McGonigal asks, should games be used for escapist entertainment alone? In this groundbreaking book, she shows how we can leverage the power of games to fix what is wrong with the real world-from social problems like depression and obesity to global issues like poverty and climate change-and introduces us to cutting-edge games that are already changing the business, education, and nonprofit worlds. Written for gamers and non-gamers alike, Reality Is Broken shows that the future will belong to those who can understand, design, and play games. by Jane McGonigal – Gamification

30. All the Devils Are HereFrom Amazon: As soon as the financial crisis erupted, the finger-pointing began. Should the blame fall on Wall Street, Main Street, or Pennsylvania Avenue? On greedy traders, misguided regulators, sleazy subprime companies, cowardly legislators, or clueless home buyers? According to Bethany McLean and Joe Nocera, two of America's most acclaimed business journalists, the real answer is all of the above-and more. Many devils helped bring hell to the economy. And the full story, in all of its complexity and detail, is like the legend of the blind men and the elephant. Almost everyone has missed the big picture. Almost no one has put all the pieces together. by Bethany McLean and Joe Nocera – Economic Crisis

31. Nonsense on StiltsFrom Amazon: Why do people believe bunk? And what causes them to embrace such pseudoscientific beliefs and practices? Noted skeptic Massimo Pigliucci sets out to separate the fact from the fantasy in this entertaining exploration of the nature of science, the borderlands of fringe science, and—borrowing a famous phrase from philosopher Jeremy Bentham—the nonsense on stilts. Presenting case studies on a number of controversial topics, Pigliucci cuts through the ambiguity surrounding science to look more closely at how science is conducted, how it is disseminated, how it is interpreted, and what it means to our society. The result is in many ways a “taxonomy of bunk” that explores the intersection of science and culture at large. by Massimo Pigliucci – Skepticism

32. The Ascent of MoneyFrom Amazon: Niall Ferguson follows the money to tell the human story behind the evolution of our financial system, from its genesis in ancient Mesopotamia to the latest upheavals on what he calls Planet Finance. What's more, Ferguson reveals financial history as the essential backstory behind all history, arguing that the evolution of credit and debt was as important as any technological innovation in the rise of civilization. As Ferguson traces the crisis from ancient Egypt's Memphis to today's Chongqing, he offers bold and compelling new insights into the rise? and fall?of not just money but Western power as well. by Niall Ferguson – Finance

33. The Master SwitchAdd a Tooltip Text by Tim Wu – Information

34. What Technology WantsAdd a Tooltip Text by Kevin Kelly – Technology and Society

35. Economic Facts and FallaciesFrom Amazon: In Economic Facts and Fallacies, Thomas Sowell exposes some of the most popular fallacies about economic issues in a lively manner that does not require any prior knowledge of economics. These fallacies include many beliefs widely disseminated in the media and by politicians, such as fallacies about urban problems, income differences, male-female economic differences, as well as economic fallacies about academia, about race, and about Third World countries... by Thomas Sowell – Economics

36. Mistakes Were Made (But Not By Me) by Carol Tavris and Elliot Aronson Irrationality

37. The Rational OptimistFrom Amazon: For two hundred years the pessimists have dominated public discourse, insisting that things will soon be getting much worse. But in fact, life is getting better—and at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down all across the globe. Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people's lives as never before. In his bold and bracing exploration into how human culture evolves positively through exchange and specialization, bestselling author Matt Ridley does more than describe how things are getting better. He explains why. by Matt Ridley The Future

38. DriveFrom Amazon: Most people believe that the best way to motivate is with rewards like money--the carrot-and-stick approach. That's a mistake, says Daniel H. Pink in Drive. In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction--at work, at school, and at home--is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. by Daniel H Pink – Motivation

39. The Blank SlateFrom Amazon: In The Blank Slate, Steven Pinker, one of the world's leading experts on language and the mind, explores the idea of human nature and its moral, emotional, and political colorings. With characteristic wit, lucidity, and insight, Pinker argues that the dogma that the mind has no innate traits-a doctrine held by many intellectuals during the past century-denies our common humanity and our individual preferences, replaces objective analyses of social problems with feel-good slogans, and distorts our understanding of politics, violence, parenting, and the arts... by Steven Pinker – Evolutionary Psychology

40. DenialismFrom Amazon: In Denialism, New Yorker staff writer Michael Specter reveals that Americans have come to mistrust institutions and especially the institution of science more today than ever before. For centuries, the general view had been that science is neither good nor bad-that it merely supplies information and that new information is always beneficial. Now, science is viewed as a political constituency that isn't always in our best interest... by Michael Specter – Technology and Society

41. The Invisible GorillaFrom Amazon: Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot. by Chistopher Chabris and Daniel Simons – Neuroscience

42. A Random Walk Down Wall StreetFrom Amazon: Especially in the wake of the financial meltdown, readers will hunger for Burton G. Malkiel’s reassuring, authoritative, gimmick-free, and perennially best-selling guide to investing. With 1.5 million copies sold, A Random Walk Down Wall Street has long been established as the first book to purchase when starting a portfolio. In addition to covering the full range of investment opportunities, the book features new material on the Great Recession and the global credit crisis as well as an increased focus on the long-term potential of emerging markets... A Random Walk Down Wall Street remains the best investment guide money can buy. by Malkiel Burton – Efficient Market Theory

43. The Drunkard’s WalkFrom Amazon: With the born storyteller's command of narrative and imaginative approach, Leonard Mlodinow vividly demonstrates how our lives are profoundly informed by chance and randomness and how everything from wine ratings and corporate success to school grades and political polls are less reliable than we believe. by Leonard Mlodinow – Probability Theory

44. Social IntelligenceFrom Amazon: ...Far more than we are consciously aware, our daily encounters with parents, spouses, bosses, and even strangers shape our brains and affect cells throughout our bodies—down to the level of our genes—for good or ill. In Social Intelligence, Daniel Goleman explores an emerging new science with startling implications for our interpersonal world. Its most fundamental discovery: we are designed for sociability, constantly engaged in a “neural ballet” that connects us brain to brain with those around us... by Daniel Goleman – Psychology

45. The Black SwanFrom Amazon: A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives... by Nassim Nicholas Taleb – Prediction

46. The Big ShortFrom Amazon: The real story of the crash began in bizarre feeder markets where the sun doesn't shine and the SEC doesn't dare, or bother, to tread: the bond and real estate derivative markets where geeks invent impenetrable securities to profit from the misery of lower--and middle--class Americans who can't pay their debts. The smart people who understood what was or might be happening were paralyzed by hope and fear; in any case, they weren't talking. Michael Lewis creates a fresh, character-driven narrative brimming with indignation and dark humor... by Michael Lewis – Economic Crisis

47. How Markets FailFrom Amazon: For fifty years, economists have been developing elegant theories or how markets facilitate innovation, create wealth, and allocate society's resources efficiently. But what about when they fail, when they lead us to stock market bubbles, glaring inequality, polluted rivers, and credit crunches? In How Markets Fail, John Cassidy describes the rising influence of “utopian economies”—the thinking that is blind to how real people act and that denies the many ways an unregulated free market can bring on disaster. Combining on-the-ground reporting and clear explanations of economic theories Cassidy warns that in today’s economic crisis, following old orthodoxies isn’t just misguided—it’s downright dangerous. by John Cassidy – Economics

48. Fooled by Randomness...This book is about luck–or more precisely, about how we perceive and deal with luck in life and business. Set against the backdrop of the most conspicuous forum in which luck is mistaken for skill–the world of trading–Fooled by Randomness provides captivating insight into one of the least understood factors in all our lives. Writing in an entertaining narrative style, the author tackles major intellectual issues related to the underestimation of the influence of happenstance on our lives... by Nassim Nicholas Taleb Prediction

49. NudgeAdd a Tooltip Text by Richard H Thaler and Cass R Sunstein – Libertarian Paternalism

50. Predictably IrrationalIn this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational. by Dan Ariely – Irrationality

51. Reminiscences of a Stock OperatorFirst published in 1923, Reminiscences of a Stock Operator is the most widely read, highly recommended investment book ever. Generations of readers have found that it has more to teach them about markets and people than years of experience. This is a timeless tale that will enrich your life—and your portfolio. by Edwin Lefevre - Finance